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Eataly Store Experience

As part of the master program in Service Design at Politecnico di Milano, we had to opportunity to work with Eataly as our client. Our design brief was to explore and propose new ways the Eataly store in Milan can improve their customer experience, in order to generate larger basket size and repeat visits. A collaboration with Theodora Karadima, Iris Pansini, Lisa Cagnin and Ananya Bhowmik. 

Field Research and Approach

We chose to focus improving the user experience revolving around "guidance"

We identified 3 customer archetypes 

Insights and Opportunities

Concept and Mood Board for Service Redesign

Proposed Solutions and Service Redesign

© 2023 by Brian Ng

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